Social Media Event

Social Media Event
Z2 recently held a Social Media Event for one of our clients, and promoted the concept that you need to make your organization social from the inside out, utilizing a social media mindset in your processes and way of thinking rather than seeing social media as just another channel to sell goods to customers and promote your brand. Social media is as much about listening as it is about speaking… maybe even more so. If your social media strategy is a one-way message delivery mechanism, you should take a step back and think about the value to your brand of listening (and then responding) to what people are saying about you.

September 1, 2009 · Posted by in event  

Comments

One Response to “Social Media Event”

  1. Gene A. Wright on September 1st, 2009 9:22 am

    I could not agree more. Social media is about listening. So many firms read the word “social” and think it is only about kids chatting. However, “social marketing” is the tag put on the technology. Two way conversation has a place in every marketing mix. It also plays a HUGE role in “internal marketing”, our firm’s culture is actually “social” and the technology fits, as does the tag. Nice job Z2.