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Basics Design: Design Thinking

The work of Z2 Marketing is featured in a new book titled “Basics Design: Design Thinking” from UK author Gavin Ambrose.

Here’s a short description of the book: “Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-solving activity.”

(You can order it at Amazon.)

December 21, 2009 · Posted by in marketing, misc, print