This Time Tomorrow

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We’ve been busy… very busy! This Time Tomorrow is keeping us busy, and it’s for a good cause.

For a bit of history on the This Time Tomorrow project, here’s an explanation:

In 2001, Dick Ticcioni and I were working together at an advertising agency when he was diagnosed with Lymphoma following a hernia examination. Though Dick remained positive, I was devastated that I couldn’t do more to help him through his difficult time. It was the bitterest inspiration I’ve ever received, but it gave me an idea for a song, which I recorded that night in my home studio despite a 102-degree fever. I would become the first of many motivated by Dick’s courage.

Read the entire story at the Then and Now page at

While you’re there, find out about some of the events we’re planning to raise money for the The Leukemia & Lymphoma Society, including Cause-Mo Fridays, which happen every Friday at our office through May 14, 2010, as well as a big benefit concert for LLS on May 7th, 2010… details will follow, but we’re all pretty excited about the line-up we’ve got planned so far.

It’s been amazing to see this project take form in the last few weeks, and we’ve really been touched by people getting involved and helping out in any way they can. It really does give great home for the future.

March 31, 2010 · Posted by in event  

We recently produced a music video for the band The Boogie Men. The song is called “Summer Time” and we shot it using our RED ONE Digital Cinema Camera in our studio in Pewaukee, Wisconsin.

Find out more about The Boogie Men at

March 22, 2010 · Posted by in misc, video  


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Z2 is one of several local advertising agencies working in partnership with Milwaukee Area Technical College and the Milwaukee Institute of Art and Design to expose minority high school students to careers in advertising, marketing and web development.

As a founding board member of OnRamp, it’s gratifying to watch the progress of our second flight of students as they work side-by-side with agency professionals who have volunteered for this intensive, semester-long program. Over the course of the semester, students are introduced to careers in the industry, exposed to concepts of branding and product line logic, and given hands-on opportunities to work with industry software tools.

OnRamp is the result of more than two years of planning. Thirteen students successfully completed our pilot program last year. This year, 16 students are participating.

Our ultimate goal is to package OnRamp for adoption by other agencies so that, working together, we can help to create a more diverse workforce within the advertising industry.

Special thanks to my colleagues, Kerry Tasch and Jessica Menke, for volunteering their time to work with this year’s OnRamp students!

Check out OnRamp’s website at to learn more about the program. While you’re there, buy t-shirts designed by the OnRamp students. Proceeds go to support future programs.

March 11, 2010 · Posted by in design, marketing