Deep Fried Beer

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Deep Fried Beer

You can now drink and dine – all at one time.

Executive Chef Brian Frakes has created Deep Fried Beer. A dish you can order this weekend at Miller Time Pub, inside Hilton Milwaukee.

Chef Frakes decided to make the meal after learning how popular a similar dish was at the Texas State Fair.

Deep Fried Beer is made by deep frying soft pretzel dough. After it’s cooked, a layer of rosemary fire salt is sprinkled on top to add a little spice. Inside the dough is a pocket of beer that trickles out after you take a bite. The Deep Fried Beer is also served with dipping sauces and a beer chaser, all for $5.

Diners must show their ID when ordering – the alcohol isn’t cooked out. While Miller Time Pub wants everyone to try the new dish, it’s also reminding diners to please “chew” responsibly.

(We here at Z2 just happen to love beer and deep frying, so combining the two things is pure genius!)

September 30, 2010 · Posted by in misc  

Kim Stapleton

We’re excited to announce the addition of Kim Stapleton to our team as an account executive. Kim comes to us from Bader Rutter & Associates in Brookfield, Wis., and has worked on national and local accounts that span the technology, agrichemical and hospitality industries. She is a graduate of the University of Wisconsin-Madison. Welcome aboard!

September 30, 2010 · Posted by in misc  

Apple – The Brand

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In the post Apple’s biggest object of lust, Ken talks mainly about Apple’s business model, but also touches on the brand

This is because Apple has built a super-powerful brand. Just about anyone on earth can tell you what it stands for: innovation and design. Millions will happily pay more for an Apple product, because they believe it’s worth it.

What I think worth highlighting about Apple is, while they want people to love their products, they are fine with not everyone loving their products. While other companies (for instance, Microsoft) focus on having their products everywhere, and used by everyone, Apple seems have the idea that “fewer customers who love us is better than more customers who don’t like us.” I come across more Windows users who complain about Microsoft, and more Mac users who love Apple. Of course as long as those fewer customers are willing to pay more for the experience (and most are) things work out financially, which is pretty important in business.

But it’s also important to remember that branding is only part of it… without a great product to back it up, all the branding in the world won’t help your product succeed.

September 28, 2010 · Posted by in branding  

Someone recently asked the question: “How many more years until what we call “HD” content will just be known as “SD” content?”

In some ways, we’re already there…


Since we shoot at 4K using the RED ONE, we’re shooting at much more resolution than HD already… so really, HD output is small compared to what we are actually capturing.

This is only semi-true though, because even though we typically shoot at 4K, what we gain is the ability to crop the image, as well as run stabilization processing and not lose any of the image (as long as we do final output at less than 4K, which we do today, as we don’t show our work at 4K… yet.) We also occasionally shoot at 2K if we need to shoot anything at a high frame-rate (for slow motion.)

As far as actually being able to watch 4K videos, there will probably need to be a lot more bandwidth and processing power before it becomes the norm…

September 7, 2010 · Posted by in video