Z2 Intern Jessica Servais

Z2 Intern Jessica Servais

Well, I’ve survived my first week as an intern here at Z2. Although time has flown, I feel like I have learned much more than I ever could have hoped. Here’s just a short list of things that came up this week:

  • Never underestimate the power of research, especially when getting up to speed on new clients (I guess all of those college professors really did know what they were doing when they had us write 20-page research papers)
  • Z2 has a tremendous atmosphere—everyone here is part of the Z2 family and I felt that kind of connection as soon as I walked through the doors
  • Humor in the workplace is priceless—and essential

I learned a lot my first week at Z2 and am anxious for the next adventure!

January 31, 2011 · Posted by in misc  

Photo Hanger

I love these little PhotoHangers that are one part paperclip, and one part clothes hanger, meant to hang photos in a stylish way.

As mentioned, they do seem a little pricey, but they’re also way cooler than a standard paper clip. I could see trying a DIY version with some wire and a small bending jig, but that’s a project for a rainy (or snowy) day, for sure…

January 31, 2011 · Posted by in art, photo  

BTS: Woodway

We’re shooting a Woodway treadmill this week for a new print campaign, so here’s a quick “Behind the Scenes” shot of the set-up from our photo studio.

Enjoy a few more set-up shots in our Behind the Scenes set on Flickr.

January 28, 2011 · Posted by in photo  

boring

Perhaps a better title would be “It’s only as boring as you let it be…”

Blogger Shannon Paul has some ideas about getting great content from your boring business. Her suggestions include:

  1. Solve a Problem
  2. Get Relevant, Get Creative
  3. Be the Media

Part of what we do at Z2 is solve problems, and we do our best to do it in a creative fashion. That said, we’ve definitely faced the challenge of making products and services that some would call “boring” into sexy things. That’s marketing. I know that coming out of school every designer imagines they will be working on the most amazing campaigns the world has ever seen, featuring the most amazing product ever created, and design awards will start rolling in for the work they do. That might not happen.

The reality is, you’ll probably have a diverse client-base (I know we do) and part of our job is to find the hidden treasure, find out what makes a product great, what makes a product unique, find the story behind it, and tell that story, and do it in a way that’s exciting.

As much as we’re a group of designers, copywriters, photographers, and marketers – we’re really a bunch of storytellers. What story does your brand tell?

January 27, 2011 · Posted by in branding, marketing  

Coverleaf

I’m a Make Magazine subscriber, and I enjoy getting each issue delivered to my doorstep, but one of the advantages of being a subscriber is also getting the digital edition, which is available online as well as a downloadable PDF file. I’ve viewed the PDF on my desktop, and my laptop, but the experience of reading it on the iPad is really good. Since I find myself doing so much reading on the iPad, having my favorite magazine there (the most recent issue, as well as back issues) is convenient, and provides a great user experience.

The experience of getting the digital edition of Make Magazine though, is nothing short of painful… Make (like many other magazines) provides it’s digital edition through a service called Coverleaf. The Coverleaf web site lets you read the magazines you subscribe to, including past issues-which is great-but I continually experience problems with the web site. For instance, I’ve tried reading an older issue of Make, only to be asked to login or verify my account every time I clicked to the next page (which doesn’t happen every time, but has happened more than once.) I’ve also tried to download files only to be greeted by a “The document you are looking for cannot be found” dialog box, and even though I’ve never sent a “clipping” to a friend, I get a repeated warning that says “Send to A Friend Limit Exceeded. You are only allowed to share access to an issue with 10 friends. You have reached the limit for this issue.”

So while we’re moving forward in making digital editions better, Coverleaf still has a long way to go in providing a good user experience. I’m thankful for the service they offer, but also know it could be so much better…

January 27, 2011 · Posted by in print  

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