Sharpie’s Twitter Queen


There’s a great interview with “Sharpie’s Twitter Queen” that highlights how Newell Rubbermaid (owners of the Sharpie brand) empowered an employee to be their voice on Twitter.

If you’ve ever though to yourself, “it’s just a marker” then you’re missing out on what Sharpie is doing for their brand, which is, building a community around it.

Besides the Sharpie Markers Official Blog, there’s Sharpie Uncapped which serves as a community site with a gallery of some amazing artwork, as well as instructional how-tos. Sharpie also has the requisite Twitter account and Facebook page, and all of these pieces work together in a cohesive manner.

Disclaimer: Z2 Marketing has no association with Sharpie, though they did post about the Drawbot that I built.

January 19, 2011 · Posted by in branding  


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