Give ‘Em What They Want

At our local chapter meeting for Public Relations Society of America yesterday, a panel of editors from BizTimes, Business Journal Serving Greater Milwaukee and Milwaukee Journal Sentinel discussed how their publications have changed in recent years and what they expect to see moving forward. It was interesting to reflect back on how much really has changed in terms of traditional print media in just the past five years or so. And these guys were the first to admit it.

One of the main takeaways from the meeting was that the traditional print media landscape is becoming more and more interactive. For instance, the Journal Sentinel, which once was a traditional print-only daily, has now incorporated online content, videos, blogs and more. All of the panelists agreed that their print publications are now just one piece of their total package. Readers want it all.

Although this might seem like an obvious observation, the key here is how we, as marketing and public relations professionals, use this information to our clients’ advantage. Media outlets want interactivity and multimedia messages—and that’s what we need to give them. By providing media with video footage, photos, online links, etc., we can help make their lives easier. In turn, we’re more likely to secure coverage for our clients.

In the end, the media is simply trying to please its users. And we’re trying to please the media. So, let’s give ‘em all what they want—more.

January 21, 2011 · Posted by in pr  

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One Response to “Give ‘Em What They Want”

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