The Psychology Behind a Tweet

As advertisers and marketers, it’s easy to get social media tunnel-vision. We’re so wrapped up in getting our clients’ messages out to the public that we can sometimes forget how the average person views these tools.

Over the weekend, I was feverishly typing at my computer when I heard a loud crash. I turned around to see a coaster flying through the air and a terrified cat jumping out from behind the recliner. I rushed over to find my burning candle on the floor, bright red wax splattered everywhere. [Insert expletive here]. The lamp, the side table, the coasters – they all were drenched in wax. But nothing was hit as bad as the carpeting… my parents beige carpeting.

Frantic and panicking with tears welling up in my eyes, I froze. What was I going to do? Blot it up with paper towel? Grab ice, freeze it and then try to pick it off? Feeling completely helpless, I tweeted my predicament: “Cats tipped over a candle. Red wax everywhere, all over my parents beige carpet. I. Am. So. Dead.” I was venting, but I found comfort in the range of responses from complete strangers.

@flounderfish: @olivia67rae I’m the Coroner, you don’t live in my county, do you?

@thatbrendon: @olivia67rae <– hope that helps!

The coroner’s response made me giggle, and the welled-up tears disappeared. And the link was actually very helpful, leading me to learn that using a warm iron and paper towel or a brown paper bag would be the solution. Who knew? After an hour and a half on my hands and knees, the wax was almost completely lifted from the carpet.

Sadly, the dye in the candle did leave behind an awkward pink reminder, but I’m hoping the carpet-cleaning machine will lift that up before my mother has the chance to see the damage. If not, keep an eye out for my obituary, @flounderfish.

But back to the point of this posting. Twitter isn’t about promoting relevant content or having conversations with customers. It’s about people coming together to share real-time experiences. It’s human nature to want a feeling of community. We find that feeling in our workplaces, special interest groups, dart leagues and now online. We want a connection, and we tweet to get it. Keep that in mind next time you’re pushing out a client’s (or your own) tweet.

January 25, 2011 · Posted by in marketing, misc, web  


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