Surprising Social Media Stats

Photo courtesy of www.arikhanson.com
Image courtesy of www.arikhanson.com

Social media, social media, social media. Since we will not be escaping those two words anytime soon, let’s embrace them—and educate ourselves. I recently came across an article by Arik Hanson, communications consultant and PR guru, in which he compiled a list of social media stats from various sources. Following are just a few you might find surprising.

Facebook

  • 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)
  • More than 250 million people use Facebook Connect every month. (Facebook)
  • During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)

Twitter

  • Since April 2010, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (Source: ClickZ)
  • Friday at 4 p.m. ET: The most retweetable day/time of the week. (via Dan Zarella and HubSpot)
  • 48%: The percentage of Twitter users that either never or rarely check Twitter. (The Next Web)

General

  • The average American Internet user watches 30 minutes of video online per day [40 percent increase over 2009] (comScore) Compared to 5 hours of television per day
  • 22 percent of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore)
  • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
  • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. (NPD Group)

Some key takeaways and tips?

  • Remember to include social media info in your advertising
  • Consider how different social media platforms connect to each other and use them to your advantage
  • Get your tweets out Friday afternoons
  • Utilize mobile platforms when you can
  • Include videos as much as possible
  • Start a blog for your company
  • Don’t forget about the boomers!
  • Or the gamers!
February 4, 2011 · Posted by in marketing  

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One Response to “Surprising Social Media Stats”

  1. [...] This post was mentioned on Twitter by Z2 Marketing, Olivia Johnson. Olivia Johnson said: RT @z2marketing: Did you know Friday at 4 p.m. ET is the most retweetable day/time of the week? More social media stats: http://ow.ly/3Qj3o [...]