Surprising Social Media Stats

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Social media, social media, social media. Since we will not be escaping those two words anytime soon, let’s embrace them—and educate ourselves. I recently came across an article by Arik Hanson, communications consultant and PR guru, in which he compiled a list of social media stats from various sources. Following are just a few you might find surprising.


  • 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)
  • More than 250 million people use Facebook Connect every month. (Facebook)
  • During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (


  • Since April 2010, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (Source: ClickZ)
  • Friday at 4 p.m. ET: The most retweetable day/time of the week. (via Dan Zarella and HubSpot)
  • 48%: The percentage of Twitter users that either never or rarely check Twitter. (The Next Web)


  • The average American Internet user watches 30 minutes of video online per day [40 percent increase over 2009] (comScore) Compared to 5 hours of television per day
  • 22 percent of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore)
  • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
  • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. (NPD Group)

Some key takeaways and tips?

  • Remember to include social media info in your advertising
  • Consider how different social media platforms connect to each other and use them to your advantage
  • Get your tweets out Friday afternoons
  • Utilize mobile platforms when you can
  • Include videos as much as possible
  • Start a blog for your company
  • Don’t forget about the boomers!
  • Or the gamers!
February 4, 2011 · Posted by in marketing  


One Response to “Surprising Social Media Stats”

  1. [...] This post was mentioned on Twitter by Z2 Marketing, Olivia Johnson. Olivia Johnson said: RT @z2marketing: Did you know Friday at 4 p.m. ET is the most retweetable day/time of the week? More social media stats: [...]