One Million Heineken Hugs

Brands try a lot of different things to get “Likes” on Facebook. Heineken managed to get one million likes and then decided to send out a crew of women to give something back, thanks in the form of hugs.

It’s brilliant. Instead of just getting one million fans and leaving it at that, they leveraged it into a YouTube video showing the hugs happen.

There’s a lot of well done videos in Heineken’s YouTube channel, and I’m not even a beer drinker. Of course I typically use that as my gauge of whether advertising is interesting or not… if it’s something I’ve never bought in the past, and probably won’t buy in the future, but still grabs my attention, it’s good advertising.

February 17, 2011 · Posted by in branding, marketing, social media, video  

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One Response to “One Million Heineken Hugs”

  1. [...] This post was mentioned on Twitter by Z2 Marketing, Olivia Johnson. Olivia Johnson said: RT @z2marketing: One Million Heineken Hugs, payback for "Liking" them… http://ow.ly/3YpGD #facebook #beer <– Love the pouty wine guy! [...]