Blogging from the halls of a hotel?

With The Pfister Hotel as a client, we’ve had the opportunity to work on countless exciting projects in conjunction with its management and marketing team. One of our favorites is something called the Pfister Narrator program, which came about in our discussions on how to incorporate social media into the hotel’s marketing strategy, while still honoring its classic brand.

In short, the Narrator program runs like this. We put out a call for entries, local writers apply for the position and a selection committee picks from a pool of applicants the candidate they feel is most worthy of the job. The chosen ‘narrator’ then spends a specified amount of time in the hotel’s lobby and other public spaces, interviewing visitors and guests and sharing their stories on the Pfister’s blog. The blog and stories are subsequently promoted through The Pfister’s social media outlets, like Twitter and Facebook.

The creation of the Pfister Narrator program works well for the hotel for several reasons. Not only does it show The Pfister’s support for the local art community, which also is seen through its Artist in Residence program, but it also serves as an innovative marketing and social media strategy to drive traffic to the blog. What’s more, the stories shared through the program further develop the unique experiences only The Pfister Hotel can provide its guests.

The Pfister Narrator program is a great example of how a company can use social media in a smart way, while incorporating it seamlessly into an existing brand. Think outside the box. How can your company do the same?

February 18, 2011 · Posted by in marketing, social media  

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One Response to “Blogging from the halls of a hotel?”

  1. [...] This post was mentioned on Twitter by Pete Prodoehl, Z2 Marketing. Z2 Marketing said: Social media efforts must fit seamlessly into your greater strategic marketing plan. Z2 example: http://tinyurl.com/6zjnp7m [...]