Bringing Awareness to Homelessness

Two weeks ago I had posted about SPENT, a game (I prefer to call it an “online experience”) put together by ad agency McKinney and Urban Ministries of Durham, N.C.  It was created to show users how difficult it is for a homeless person to make important financial decisions that come with some hefty consequences. Listen to an interview with Patrice Nelson, the executive director of Urban Ministries, here.

Well, now we have something called Underheard in New York, which is bringing real stories of loneliness and hardship straight to your Twitter feed.

Underheard in New York (@underheardinNY) is an initiative that gives a voice to homeless New Yorkers. They are Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550). These four individuals received a prepaid cell phone, a month of unlimited texting and a Twitter account.

Assuming this campaign goes viral and really takes off, there’s an opportunity for this to make a big impact on the homeless men’s followers. There’s real people behind these tweets who are struggling and still managing to share basic kindness (Daniel recently wished all his followers a Happy Valentines Day, for example).

So what do you think? Can this program be successful? Will you follow the homeless New Yorkers on Twitter?

Oh, and while you’re adding the above-mentioned homeless men, I highly recommend also following the copywriter behind SPENT, Jenny Nicholson (@missjenny).

February 22, 2011 · Posted by in misc, social media  


One Response to “Bringing Awareness to Homelessness”

  1. [...] This post was mentioned on Twitter by Z2 Marketing, Olivia Johnson. Olivia Johnson said: <– BOOM, another blog post by yours truly. This whole homelessness topic has me hooked… [...]