Kraft takes control of your grocery list

Photo courtesy of wellandgoodnyc.com

I’ll be the first to admit that I don’t particularly care for grocery shopping. I believe this stems from my lack of planning ahead — I find it difficult to buckle down and determine what the heck I’m going to make for dinner the next week and a half.

Well, according to AdAge, Kraft is testing out a little tool that will allow you to go to the store with little to no planning ahead. Imagine a kiosk with three 42-inch monitors. Step on up to the “Meal Planning Solution,” and scan in your shoppers reward card to pull up your information. Using any lists you may have stored on Kraft’s “iFood Assistant” app and your previous shopping history, this fancy machine will suggest new recipes and add the necessary ingredients to your list. Voila!

Oh, and it gets better. Let’s imagine it suggests a snack recipe to you that includes Premium brand saltines and some Planters nuts, among other things. Well, look! A “free sample” option appears on one of the screens. Everyone likes samples, obviously, so you push the button and out pops a little bag of Planters Honey Roasted Peanuts. Talk about shoving their brand at you from every angle!

Let’s say that, as I munch on my peanuts, I decide I do want to make this snack concoction. I click the “add it” button and the ingredients I’ll need are added to my list on my smartphone.

But we’re not done yet. As you’re eyeing up this tasty little recipe, a small camera takes a quick mugshot of your pretty face to determine how old you are and if you’re a dude or a lady. Creepy? I think so. However, the VP of Kraft’s retail experience claims it’s just a way for retailers to get an understanding about who is subjecting themselves to the machine.

Okay, not exactly sure what to think. I’m sure that my male roomies would much rather use this device than walk around with me and my giant notebook shopping list, but I’m not so sure I’d step on up. I look fairly closely at what I’m eating (ingredients, nutrition facts…) and would rather not have a brand telling me what to eat.

Mashable also commented on this new technology a few weeks ago. Scroll down to see a video showing what the kiosk actually looks like and how it works.

Thoughts? Please share!

March 1, 2011 · Posted by in misc  

Comments

2 Responses to “Kraft takes control of your grocery list”

  1. Sally-Anne on March 1st, 2011 8:52 am

    The #1 reason I hate grocery shopping is because I can never decide what I want. The #2 reason is because I just hate making the stupid grocery list. So, for the lazy non-cook like me, I might be willing to give this a shot if it’s going to do the work for me!

    Not gonna lie, though… the photo-taking aspect is slightly creepy.

  2. Pete Prodoehl on March 1st, 2011 9:02 am

    I’m assuming it would recommend all the Kraft-related brands? As much as I love technology (usually) this doesn’t seem like something I’d want to use. And is there a Terms of Service or Privacy Policy for this thing? Do you have to agree to it before you use it? This really sounds like a solution that benefits the seller much more than the consumer.