As Twitter turns 5, it’s still misunderstood

The other day, a few other Z2ers and I were in a client meeting, prepared to give a presentation about social media. I’m always so thrilled when a client shows interest in expanding their marketing capabilities to the social sphere, so I was antsy to start discussing strategies and plans.

Needless to say, I was a little taken aback when the first question asked was, “So what is Twitter, really?” As someone who is ultra-involved in social media, it was a shock to hear someone ask this question about a social platform that’s been around for five years as of yesterday.

The client listened intently, however, as we gave a brief overview of the simple yet sophisticated tool, and the meeting participants remained eager to learn about how they could utilize this in an effective way for their business.

It seems, however, that these individuals are not alone in their lack of Twitter knowledge. That’s why, on the eve of their fifth anniversary, Twitter employees have gathered together to create a website and video explaining how to “Discover your World,” as they describe it.

And if nothing else, watch this video to see Snoop Dogg talk about his homegirl Martha Stewart.

March 22, 2011 · Posted by in misc, social media  


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