Segregated Shopping—Coming to a Walmart Near You (Maybe)

Photo courtesy of brandweek.com

Men, do you think you might take more time to examine toiletry items if you had your very own aisle—free from girly scents and feminine products? That’s what a certain manufacturer is hoping.

I recently came across an article on Time Magazine’s Web site explaining that Procter & Gamble has been testing in stores the idea of creating separate aisles for men and women. Instead of being grouped by product, these aisles are grouped by gender.

The article explains, “The idea behind this separation seems to be based on the idea that men are freaked out by women’s products, and are therefore less likely to spend time perusing items. And not having to navigate their way through scary and foreign items (pink razors! tampons! eek!) must be such a relief to men, they’re inspired to explore and discover new things. Man things.”

I’ll base my opinion on how I think this change would impact my shopping-despising significant other. He’ll hate shopping just as much, regardless of the aisle in which he can find his razors. Changing aisles would probably just further confuse his trip to the store. Still, it’s an interesting concept. What do you think?

March 25, 2011 · Posted by in marketing  

Comments

3 Responses to “Segregated Shopping—Coming to a Walmart Near You (Maybe)”

  1. Pete Prodoehl on March 25th, 2011 8:09 am

    It doesn’t appeal to me, it just sounds like it would make things more confusing and time consuming, and the last thing I want shopping to be is more time consuming.

  2. Melissa on March 25th, 2011 9:49 am

    Target has this already. In the health and beauty section, the mens shaving creme, soap and deodorant are no longer wiht the equivalent womens products. But its irrelevant in my world as my husband only does the shopping that involves electronics, sporting goods and his clothes.

  3. April on March 25th, 2011 10:30 am

    Hmmm, I haven’t noticed this at Target, Melissa! Show’s how often I shop for men’s toiletries. :)