VerveCast

Photo courtesy of brandweek.com

Men, do you think you might take more time to examine toiletry items if you had your very own aisle—free from girly scents and feminine products? That’s what a certain manufacturer is hoping.

I recently came across an article on Time Magazine’s Web site explaining that Procter & Gamble has been testing in stores the idea of creating separate aisles for men and women. Instead of being grouped by product, these aisles are grouped by gender.

The article explains, “The idea behind this separation seems to be based on the idea that men are freaked out by women’s products, and are therefore less likely to spend time perusing items. And not having to navigate their way through scary and foreign items (pink razors! tampons! eek!) must be such a relief to men, they’re inspired to explore and discover new things. Man things.”

I’ll base my opinion on how I think this change would impact my shopping-despising significant other. He’ll hate shopping just as much, regardless of the aisle in which he can find his razors. Changing aisles would probably just further confuse his trip to the store. Still, it’s an interesting concept. What do you think?