Are You Guilty? 7 Common Blogging Mistakes

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We recently came across a helpful article on Inc. magazine’s website, titled 7 Blogging Mistakes That Small Businesses Make. It made us ask ourselves, are we guilty? If you have a small business blog, we’d like you to ask yourself the same question. Here’s the magazine’s list for your consideration.

1)      Bad writing – Here’s a no-brainer! Whether grammatical, punctuation, usage or even spelling errors, there’s a good chance that if the blog isn’t written well, your customers won’t come back.

2)     Presenting instead of conversing – Good blog posts are those that inspire conversation and drive readers to comment, share or engage with the content. Rather than thinking about a blog post as a dissertation, think about it more as an opinion on a hot topic.

3)    Being too promotional – If you try to sell a customer a product too early in the relationship, before you’ve really gotten to know each other or learned to trust one another, you’ll often scare them off. Rather, establishing a blog that provides regularly interesting, useful and informational (not promotional) content will make customers more likely to make purchasing decisions.

4)    It’s about the people not the words – In most cases, companies are starting blogs as a means to connect further with their customers and in the end sell more products. But the message is unsuccessful if the person on the other end, in this case the reader, can’t understand or can’t relate to what you are saying.

5)    Lack of direction/strategy – While variety is great in a blog because it keeps it from becoming boring, you need to be clear about what users can expect when they visit it.

6)    Not utilizing your experience – What makes your perspective unique and different from the millions of other blogs that are out there? Make the most out of your experience and be sure to offer a unique perspective. Don’t just say what everyone else is saying.

7)     Taking advantage of technology – It’s important to master the basics to make your blog look good and read well. Consider varied content types, whether it’s a standard text blog, video interviews, podcasts or an infographic.

No one wants to be guilty of making noticeable mistakes that have the potential to be seen by customers or prospective customers. It’s important to research topics such as this one to ensure you aren’t missing something obvious in your marketing and communications strategy.

Personally, bad writing is my number one pet peeve in blogging and communication, in general. For example, if your social media specialist isn’t the best with spelling, find a new one. Or at the very least, invest in a proofreader. I don’t care what the topic, a poorly written post will turn me off every time. I’m curious, what’s your posting pet peeve?

April 1, 2011 · Posted by in marketing, social media, web  

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