Please, Stop the Ringing!

Winston Churchill & Mister Commodore

With the recent addition of a second dog to my household, this problem seems to have doubled: that is, the use of doorbells in commercials. Each and every time a doorbell rings in a commercial, there is guaranteed chaos. The (16- and 19-lb.) dogs race to the window to “protect” us and proceed to yelp at invisible trespassers for a good 5-10 minutes. It drives me nuts.

Similarly, when a radio commercial incorporates a siren sound, I am left tapping my brakes and checking my mirrors for at least a few moments. (Yes, I just compared myself to a couple of small dogs.)

Why do advertisers choose to use annoying or alarming sounds in their spots? Their argument would likely be because it grabs your attention. But in these two cases, with me at least, it’s definitely negative attention. Is negative attention as beneficial as positive or neutral? I don’t think so. That’s why I’m here to say, stop with the doorbells, friends—save my dogs and me the headache.

April 8, 2011 · Posted by in marketing, misc  


One Response to “Please, Stop the Ringing!”

  1. Pete Prodoehl on April 8th, 2011 8:14 am

    A DVR and commercial-free radio will go a long way toward solving these problems. :)