Bumper Sticker Branding

Bumper stickers fascinate me. I love my shih tzu. My child is on the honor roll at Washington Middle School. My Boston terrier is smarter than your honor student. Imagine whirled peas. Watch out for the moron behind me.

Although I’d say the majority of drivers don’t have bumper stickers plastered on their vehicles, it’s the ones that do that intrigue me. You’ve got to be pretty darn passionate about something to stick it permanently to a several-thousand dollar investment. (Although, typically the vehicles with the most stickers are junkers.) So, what drives people to stick?

Every time I read a bumper sticker, I automatically picture the person who is driving the car. For me, the words on the bumper usually create an immediate image of the driver. I’m sure I’m not always spot on, but that’s not the point. The point is that by posting these stickers on his or her vehicle, the driver is trying to project an image—his or her personal brand, what’s important to them, what defines them. That’s the way I see it, at least. Am I overthinking this bumper sticker phenomenon?

April 15, 2011 · Posted by in branding  


4 Responses to “Bumper Sticker Branding”

  1. Pete Prodoehl on April 15th, 2011 9:16 am

    I think you’ve got something there…

    So what about my car? :)

  2. April Dart on April 15th, 2011 9:19 am

    I think it says “Pete”

  3. April Dart on April 15th, 2011 9:23 am

    … oh, and that it’s a junker. :)

  4. Pete Prodoehl on April 15th, 2011 10:03 am

    I’ve got two stickers… the classic Apple sticker, and a “hacker” sticker. (And yes, it’s a junker.)