New and Improved

I am a sucker for new products or new innovations to old products.  My mom makes fun of me for being drawn to new, “shiny” products and constantly wanting to buy them and try them out.  I can’t help it.  I guess I’m just really easy to market to.  With that being said, here’s a list of new products that I’ve been impressed with in the last year or so.

Orville Redenbacher’s Pop Up Bowls

No bowl to wash and no sloppy hands from digging in the popcorn bag? Yes, please.

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Lysol Healthy Touch No-Touch Soap System

I own one of these and I love it.  I just wish they had better smelling soap or a container where you could add your own soap.

Photo courtesy of

Miller Lite Vortex Bottle

The theory behind the bottle is that it allows the beer to flow through the bottleneck easier.  It’s debatable on whether or not this actually works (there have actually been tests done to prove that it pours the same way as a regular bottleneck), but, it looks nifty.

Photo courtesy of

Sun Chips Compostable Bag

This bag has been the loudest chip bag….ever.  Sun Chips apparently did some market research and found out that others were annoyed with the loud bag and now they are making a “quieter compostable bag.”

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Oster Wine Opener

I don’t know how “new” this is but it’s ergonomic design and ease of use is awesome.  It’s fairly cheap and it lights up fun colors when charging!

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So, what are new products or new innovations that you have found intriguing?

Or, what products do you think need new a new edge to them?

April 18, 2011 · Posted by in branding, design, marketing  


One Response to “New and Improved”

  1. Pete Prodoehl on April 18th, 2011 6:03 pm

    I’m convinced that companies just keep generating “new” products because our society has become this fast spinning wheel of distractions where people have a 10 second attention span and always want something new, even if it’s not an improvement over the old product or the old way of doing something.