OnMilwaukee.com to Expand “Social Circle”

In terms of marketing and business strategy, OnMilwaukee.com has always been a little ahead of the game. The people behind the site are smart and business-minded. That’s why I was not surprised (yet still impressed), by its new “Social Circle” initiative.

The site announced earlier this week that it will launch a new weekly series of articles called “Social Circle.” According to the announcement, “It’s OnMilwaukee.com’s first series of articles that are truly a group effort between readers, social networkers and the OnMilwaukee.com editors.”

Here’s how it works:

Every Monday, OnMilwaukee.com will ask a question via Facebook and Twitter and then post the responses from its “likers” and followers in the Thursday column. Well-known Milwaukee movers-and-shakers will contribute as well.

It will be interesting to see how OnMilwaukee.com will pull together stories based on input and opinions from its readers. This takes two-way engagement one step further than just the ability to comment on blogs. Now, the public’s thoughts are part of the story.

Here’s the site’s first Social Circle column: “What childhood memories do life-long Milwaukeeans share?” What do you think, hit or miss?

April 22, 2011 · Posted by in marketing, social media  


2 Responses to “OnMilwaukee.com to Expand “Social Circle””

  1. Pete Prodoehl on April 26th, 2011 11:04 am

    I don’t see this as being that innovative really. Ask a question, take the answers, make a story? I think it’s been done… Maybe they should allow the people they are engaging to ask the questions.

    Asking a question, getting responses, and posting it is nothing new, but I’ll keep an eye on it and see if they do anything innovative with it.

  2. April on April 26th, 2011 11:24 am

    I still like the idea of asking questions via social media and then drawing those followers back to the website. However, I was hoping they would do something more with the responses, rather than just posting them in a list. I envisioned an article that went deeper into a few responses to form a storyline, instead of including them all.