Fight Cancer in Your Sleep

From indoor bocce games Tuesdays and Wine Craze Wednesdays to the UnderGround music series Fridays, our friends at InterContinental Milwaukee have always been ahead of the “cool curve.” Perhaps one of the hotel’s most exciting endeavors, though, is the creation of its Pink Rooms.

At InterContinental Milwaukee, guests have the opportunity to fight breast cancer while they sleep. When they stay in one of the hotel’s two Pink Rooms, a portion of the proceeds from each stay are donated to ABCD: After Breast Cancer Diagnosis, a Milwaukee-based organization whose mission is to provide free, personalized information and one-to-one support to people affected by breast cancer—patients, families and friends. The initial idea for the Pink Room project came from three InterContinental Milwaukee employees’—who all share a personal connection with the disease—desire to support the fight against breast cancer.

When guests of the Pink Room enter their room they’re greeted by an abundance of pink—from the comforter to the commissioned artwork. They’ll notice a laptop on the desk that opens up to the Pink Room blog, where they can read previous guests’ survival stories, learn about breast cancer events in the area and much more. InterContinental Milwaukee’s guests have been inspired by design concept and stories left on the Pink Room blog since the hotel began taking reservations for the Pink Rooms last summer.

Next time you’re booking a downtown Milwaukee hotel, keep InterCon and its Pink Rooms in mind. It’s an easy way to contribute to a great local organization.

May 13, 2011 · Posted by in misc  


Comments are closed.