Brand awareness just got too easy

As I’m sure you’ve all already seen, Facebook now allows brand tagging. This means that when your friend takes a picture of you holding that Venti hazelnut non-fat latte, you won’t be the only one tagged in that photo. Yup, good old Starbucks can get tagged, too.

That means brand pages are now filled with user photos of people actually interacting with their products. And this brand awareness comes at no cost at all to the business, thanks to all the Facebook users who feel so compelled to tag the brands in their photos.

Many of us got our undies in a bunch when Facebook started creating ads that said things like, “Olivia likes Starbucks!” so it seems kind of backwards that people would now be willingly smacking brand names all over their photos.

What are your thoughts? Will you tag brands in your photos? Does this brand awareness strategy rub you the wrong way, or do you think it’s a stoke of genius you wish you would have thought of? Let me know!

May 17, 2011 · Posted by in branding, misc, social media  


2 Responses to “Brand awareness just got too easy”

  1. Pete Prodoehl on May 17th, 2011 11:19 am

    I’m going to assume that for the user, there may be a payoff. The same way that “Liking” a brand may get you a coupon or discount, I can see this being extended to that arena as well. People like deals… I think that’s where this is headed.

  2. Olivia on May 17th, 2011 11:25 am

    But if they are seeing this much success without asking people to tag the brand, will they offer a deal? I think people just think it’s fun to see their photo on the brand’s page and that’s almost satisfactory enough.