Groupon Now!

Groupon Now!

You’re probably familiar with Groupon, the service that offers one coupon for something each day. It’s a bit more complicated than that, but I’m keeping it simple here. While it’s been debated that Groupon can be bad for some businesses, the concept is not going away. There’s already competitors, some national, some local. (Milwaukee even has it’s own in Deals by Golly!)

Of course as the market leader, Groupon needs to continue to innovate and stay ahead of the pack. They’re now launching something called Groupon Now™ (and yes, there’s a “Serenity Now” joke in there somewhere) that aims to give you deals based on your location as you’re out-and-about.

If you watch the video, you’ll see how it works. I find this really interesting, because it was just a few years ago that an outdoor advertising company told us they were working on a way to send messages to mobile phones (via Bluetooth and/or SMS) to entice people with coupons and deals based on where you were, when you walked past a store, restaurant, etc. This seems like the evolution of that.

Now, there’s a certain percentage of the population that will see this idea and say “Awesome!” and another group that will say “Creepy…” and it seems that your acceptance of this new “social/sharing” world will determine your reaction. I don’t think the split is age based, but maybe a bit more “acceptance to change and technology” based, though as this sort of thing is around longer, and the younger folks get used to having it around, acceptance will probably grow.

I will say that the way Groupon shows it, you’re the one in charge, not the advertisers or sellers. (Kudos to their marketing department and video production company!)

May 19, 2011 · Posted by in marketing, misc, social media  

Comments

2 Responses to “Groupon Now!”

  1. Olivia on May 19th, 2011 11:52 am

    Oh goodness, I’m already terribly addicted to Groupon, so this is only going to add to that addiction! I think it is smart though. I imagine I’ll use it.

  2. Pete Prodoehl on May 19th, 2011 12:39 pm

    Let me know when it’s up and running in Milwaukee. :)