Groupon Now!

You’re probably familiar with Groupon, the service that offers one coupon for something each day. It’s a bit more complicated than that, but I’m keeping it simple here. While it’s been debated that Groupon can be bad for some businesses, the concept is not going away. There’s already competitors, some national, some local. (Milwaukee even has it’s own in Deals by Golly!)

Of course as the market leader, Groupon needs to continue to innovate and stay ahead of the pack. They’re now launching something called Groupon Now™ (and yes, there’s a “Serenity Now” joke in there somewhere) that aims to give you deals based on your location as you’re out-and-about.

If you watch the video, you’ll see how it works. I find this really interesting, because it was just a few years ago that an outdoor advertising company told us they were working on a way to send messages to mobile phones (via Bluetooth and/or SMS) to entice people with coupons and deals based on where you were, when you walked past a store, restaurant, etc. This seems like the evolution of that.

Now, there’s a certain percentage of the population that will see this idea and say “Awesome!” and another group that will say “Creepy…” and it seems that your acceptance of this new “social/sharing” world will determine your reaction. I don’t think the split is age based, but maybe a bit more “acceptance to change and technology” based, though as this sort of thing is around longer, and the younger folks get used to having it around, acceptance will probably grow.

I will say that the way Groupon shows it, you’re the one in charge, not the advertisers or sellers. (Kudos to their marketing department and video production company!)

May 19, 2011 · Posted by in marketing, misc, social media  

I’m feeling overwhelmed at work!! No, not really but a new study says I should be. According to a recent poll by CareerCast, the role of a public relations professional is the second most stressful career of 2011.

Here’s how CareerCast describes the pr role:

“This highly competitive field and tight deadlines keep stress at high-levels for specialist. Some pr officers, also, are required to deal with potentially hostile members of the media.”

Commercial pilots are considered to have the most stressful jobs by “braving potentially faulty equipment to battling tricky weather to facing continued terror threats.” Number 3 on their list is corporate executive, number 4 is photojournalist and number 5 is newscaster.

I’m not sure I agree with their list and think police officers, teachers and doctors would rank much higher.

May 18, 2011 · Posted by in misc  

As I’m sure you’ve all already seen, Facebook now allows brand tagging. This means that when your friend takes a picture of you holding that Venti hazelnut non-fat latte, you won’t be the only one tagged in that photo. Yup, good old Starbucks can get tagged, too.

That means brand pages are now filled with user photos of people actually interacting with their products. And this brand awareness comes at no cost at all to the business, thanks to all the Facebook users who feel so compelled to tag the brands in their photos.

Many of us got our undies in a bunch when Facebook started creating ads that said things like, “Olivia likes Starbucks!” so it seems kind of backwards that people would now be willingly smacking brand names all over their photos.

What are your thoughts? Will you tag brands in your photos? Does this brand awareness strategy rub you the wrong way, or do you think it’s a stoke of genius you wish you would have thought of? Let me know!

May 17, 2011 · Posted by in branding, misc, social media  

You could hear the fits of giggles move from office to office this afternoon as a very special magazine traveled around Z2. Our very own Mario Lopez was featured in the June issue of Milwaukee Magazine. The article, titled “Almost Famous,” describes a number of Milwaukeeans “whose names are famous, even if they’re not.”

May 16, 2011 · Posted by in misc  

From indoor bocce games Tuesdays and Wine Craze Wednesdays to the UnderGround music series Fridays, our friends at InterContinental Milwaukee have always been ahead of the “cool curve.” Perhaps one of the hotel’s most exciting endeavors, though, is the creation of its Pink Rooms.

At InterContinental Milwaukee, guests have the opportunity to fight breast cancer while they sleep. When they stay in one of the hotel’s two Pink Rooms, a portion of the proceeds from each stay are donated to ABCD: After Breast Cancer Diagnosis, a Milwaukee-based organization whose mission is to provide free, personalized information and one-to-one support to people affected by breast cancer—patients, families and friends. The initial idea for the Pink Room project came from three InterContinental Milwaukee employees’—who all share a personal connection with the disease—desire to support the fight against breast cancer.

When guests of the Pink Room enter their room they’re greeted by an abundance of pink—from the comforter to the commissioned artwork. They’ll notice a laptop on the desk that opens up to the Pink Room blog, where they can read previous guests’ survival stories, learn about breast cancer events in the area and much more. InterContinental Milwaukee’s guests have been inspired by design concept and stories left on the Pink Room blog since the hotel began taking reservations for the Pink Rooms last summer.

Next time you’re booking a downtown Milwaukee hotel, keep InterCon and its Pink Rooms in mind. It’s an easy way to contribute to a great local organization.

May 13, 2011 · Posted by in misc  

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