Stewards of the Brand

Stewards of the Brand

When Pabst Brewing Co. found a new owner, the former employees, who considered themselves “Stewards of the Brand” started to see changes they didn’t like. Former executives felt they were moving the company in the right direction after years of decline, and just as things were getting moving, a new boss, with new ideas, shook things up.

It’s a great story about how much the folks at Pabst cared about the brand, and tried to be the “protectors of the people who loved their brands” in how it was created, marketed, and sold.

But things change…

Beers like Pabst Blue Ribbon, Old Milwaukee, and Schlitz are well known here in the Milwaukee area, and elsewhere as well. They’ve got a rich history, which is the lifeblood of a good brand.

Time will tell as far as the success of the brand under the Metropoulos family. It’s been said that it takes years to build a great brand, but only minutes to destroy it. I’m wondering if they’re testing that theory.

June 9, 2011 · Posted by in branding  

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