Battle of the Tourism Commercials

Because we work closely with some big names in the hospitality/travel industry, I’m always noticing the efforts of others to draw tourists. Here in Milwaukee, two recent pushes have stood out to me: Minnesota’s and Michigan’s.

Minnesota’s tourism office has taken a fun approach to its television commercials, which launched in March 2011, with an upbeat, catchy song enticing potential visitors with lines like, “more shoreline than California” and “more theaters per capita.”

Michigan’s Economic Development Corporation went the more serious, emotional route with this peaceful spot (which I think actually first came out a few years back) asking people to “come uncover the riches and bounty of pure Michigan.”

The goals of both commercials are the same: to attract visitors from out-of-state. But the approach is quite different. I prefer the Minnesota spot. I love the song and think all the moving parts in the commercial were well choreographed. What’s your opinion—the Land of 10,000 Lakes or the Great Lakes State?

June 10, 2011 · Posted by in video  


3 Responses to “Battle of the Tourism Commercials”

  1. Deb Zindler on June 10th, 2011 8:24 am

    I have to go with Michigan. I’ve always thought the writing was extremely well done and the production was beautiful.

  2. Tom Heidel on June 13th, 2011 7:24 am

    I have to agree with April. I found the Minnesota spot more engaging. It kept my attention, ADD and all.

  3. Pete Prodoehl on June 13th, 2011 8:47 am

    Minnesota, more fun. That said, my personal experiences may be swaying me one way, as I’ve had many great times in Minnesota, and not as many good times in Michigan. From a production standpoint, I do like the Minnesota spot for the style/technique they used. It probably cost more to produce than the Michigan spot.