Pottermore Mystery Builds Intrigue

I remember going to the Book Fair in grade school to buy the Harry Potter books. Those little paperbacks got quite the beating, as they went everywhere with me until they were finished. I’ve grown up reading the books and watching the movies… so you can imagine how thrilled I was to see the upcoming (and final!) movie’s trailer just a few days ago.

In case you were wondering, I’m fully aware of how nerdy that makes me. And no, I’m not ashamed. (Okay, maybe just a little…)

Pottermore Website

But back to the point. This trailer led me to find out about Pottermore. Potter-what? My thoughts exactly. It could be, well, anything. Speculation includes an online game, new fan site or online encyclopedia about the popular wizard.

Now, normally I would find the lack of information irritating, but I’m sucked in. Perhaps it’s my love for everything Potter (want to take a guess at what I dressed up as for Halloween?), or maybe it’s the very intriguing campaign.

Pottermore Twitter. Location from the first tweet take users to a secret street view.

The coordinates take you to this street view spot.

Wait, wait! I saved the best for last. Owls have taken over a special YouTube page, and they’ve been gathering for days. Seriously. When I checked just a few days ago, there were only three owls or so.

Owls gather on the YouTube page, as a countdown for the announcement ticks on.

Okay, so maybe you’re not quite the Potter enthusiast I am, but you must admit, this does make you wonder what on Earth this announcement – and website – could be. My vote? An online game. But we’ll just have to wait and see, I guess!

June 21, 2011 · Posted by in branding, event, misc, social media, web  


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