Facebook, AMEX Team for Social Media Contest

One minor problem many small businesses encounter in terms of social media is that they simply don’t understand it. They don’t really recognize the why or how behind the rapidly developing medium. But one smart campaign is helping small businesses better develop their social media presence (and, of course, is attracting publicity for the two giants). Facebook and American Express’s small business division recently teamed up for a contest that will give five small businesses a Facebook makeover (and $20,000 to grow their businesses).

More than 11,000 small businesses entered the contest, from which 10 finalists have been selected. You can watch profiles of each business on American Express’s YouTube page. Users can cast votes for their favorites from now until July 20 on Facebook. The winners will then head to Facebook’s headquarter’s where they’ll get advice from the company on how to best tailor their Page, Ads and social plugins.

What a smart way for Facebook and AMEX to reinforce their brands and garner media attention, while helping a few small businesses along the way.

July 8, 2011 · Posted by in marketing, social media  


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