Thank Goodness for NASCAR… And Product Placements

A few Thanksgivings ago, as my family was gathered around the table about ready to feast, my dad was saying grace and slipped in a line something to the effect of, “and we pray to soon add a new son-in-law to our family.” My only sibling was already married at that time. I’m still unwed to this day. Thanks, dad.

Speaking of inappropriate prayers, have you seen the video of pastor Joe Nelms saying a prayer before last Saturday night’s NASCAR race at Nashville Speedway? It’s been causing quite the commotion in the media.

Although many of the phrases Nelms uses come from the movie “Talladega Nights,” which I’m sure a large portion of his audience finds humorous, some have also found it offensive. I’m not one of those people, however, I do find the use of product mentions interesting.

NASCAR is notorious for its ridiculous amount of sponsorships, so I guess it’s fitting that the prayer included a number of product mentions. In fact, I think it’s pretty smart. It would have been even smarter have he gotten paid for it.

July 29, 2011 · Posted by in marketing  

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