Smart Way to Shop?

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While shopping at a new grocery store in South Korea, you don’t need a cart, but instead your smart phone. Homeplus Smart Virtual Store, located in a subway station in southern Seoul, is the world’s first virtual grocery store.

Homeplus says it’s making the change in response to changing consumer habits and the market’s surge in smartphone use. Shoppers in the virtual store scan barcodes on the items with the Homeplus app. There are 500 different products like milk, cheese and laundry detergent to choose from. Once your selections are made, the information is sent to the company who then delivers the items to your home later that day.

Homeplus says, so far, their virtual store has been a success, stating 650,000 people downloaded their special shopping app. Is this something you’d like to have in the United States, or do you prefer the real store experience?

August 31, 2011 · Posted by in misc  

Club Z2

There was food, drink, music, and mingling… Another year and another Club z2 is in the can!

Thanks to our clients, vendor, family, and friends for helping us celebrate our eighth year. It’s been a wild ride, and we look forward to the next eight years, at which point Z2 will be 16, and old enough to drive, and then we’ll really be in trouble!

Club Z2 - ZyFy

Here’s our very own Cory performing with his band ZyFy. If you didn’t know, besides being a creative director, photographer, cinematographer, and one of the owners of Z2, he’s also a musician, and performs at Club Z2 each year, as well as various gigs around to in support of the This Time Tomorrow Foundation he helped start. (He’s a busy guy!)

Club Z2 - Willy Porter

We were also privileged to have Willy Porter join us, and he played a great set for the crowd. Thanks for coming out Willy!

Club Z2 - Wine

And yes, there was wine. Lots of wine… And wings, and cupcakes, and a photo booth, and some QR code madness, and… well, if you missed it, you’ll just have to join us next year.

In the meantime, check out some of the Club Z2 photos or the Photo Booth photos, over on our Facebook page.

(And while you’re there, don’t be afraid to ‘Like’ us!)

August 29, 2011 · Posted by in event  

This week, in honor of Burger King retiring its frightening King character, TIME came out with its list of “Top 10 Creepiest Product Mascots.” (Probably not a list most of us aspire our brands to make.) In addition to the King, The Hamburglar, Jack of Jack in the Box and The Kool-Aid Man are named.

The King (www.time.com)

The Hamburglar (www.time.com)

Jack (www.time.com)

The Kool-Aid Man (www.time.com)

Personally, I think Quiznos’ Spongmonkeys are the clear winner in the creepy category. Remember them?!

Spongmonkeys (www.time.com)

The article makes me wonder how creepy mascots affect sales. I do recall the King attracting a lot of buzz and publicity. Same for the Spongmonkeys. But did that publicity have an impact?

August 26, 2011 · Posted by in marketing, pr  

Dear Steve…

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Steve Jobs

Dear Steve,

Thanks for everything* you’ve done over the years. We really appreciate it.

You made people realize the importance of design, and taught them that design isn’t just how something looks, but how it functions.

* OK, well, not everything

August 25, 2011 · Posted by in design  

Ride The Wave

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The Milwaukee Wave has accomplished some amazing feats both on and off the field. Last year, the indoor soccer team netted more than $40,000 for area charities through a custom jersey program.

During the 2010-2011 season, the team played their entire season without home jerseys. Instead, they created eleven custom jerseys promoting charities like Boys & Girls Clubs and Make-A-Wish Foundation. The special shirts were worn during the games, and after, were signed by the players. At the end of the season, the team auctioned them off as part their Charitable Jersey Program with the money raised going to the different charities.

If you’d like to learn more about this great idea, you can. The American Marketing Association – Milwaukee Chapter hosts be hosting the Wave at their meeting on Tuesday, September 20, 2011 at the Italian Conference Center in Milwaukee.

August 23, 2011 · Posted by in marketing, misc  

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