Not to Brag, But…

We’re pretty darn excited about our latest award win—a national Clarion award for public relations from the Association for Women in Communications. We won the award for the Pfister Narrator program at The Pfister Hotel, which I blogged about a few months back.

In essence, the program works like this. We put out a call for entries, local writers apply for the position and a selection committee picks from a pool of applicants the candidate they feel is most worthy of the job. The chosen ‘narrator’ then spends a specified amount of time in the hotel’s lobby and other public spaces, interviewing visitors and guests and sharing their stories on the Pfister’s blog. The blog and stories are subsequently promoted through The Pfister’s social media outlets, like Twitter and Facebook.

The program has been very well-received. In fact, The Pfister’s website and blog traffic has essentially doubled since its creation. It has been beneficial to the hotel in terms of that online presence, as well as in relation to in-person communications with the hotel’s guests. The narrator serves as an ambassador for the hotel and guests who interact with her feel special, forming a unique bond with the hotel. It’s a win-win for The Pfister and its guests.

Thanks to The Pfister for partnering with us to create this unique program!

Oh, by the way, the search is on from now until Sept. 1 to find the next Pfister Narrator. Go here to apply, and tell your friends!

August 5, 2011 · Posted by in marketing, pr, social media  


One Response to “Not to Brag, But…”

  1. Joe Kurth on August 10th, 2011 1:07 pm

    April & the Z2 Team:
    Thank you very much for your work creating and developing the Pfister Narrator program with us! The Clarion award is a tremendous honor, and we are very excited to see the recognition for this wonderful opportunity to support the stories of our many guests through the eyes of a local writer-in-residence.
    Great job to all involved!
    Joe Kurth – General Manager: The Pfister Hotel