Flash Mob Success!

As you may have heard, last week several Z2 staffers attended the Summer Outdoor Retailer show in Salt Lake City—and boy was it a rowdy one! On Day One, we teamed with our new client Mountain Khakis (MK) to devise an unbranded howling flash mob, which created a great buzz around the show. See video below.

On Day Two, we sent our street team back out for more howling, but this time to also drop their pants, while spreading the word about MK. See video below.

Howling on Day Two helped connect for show-goers the flash mob on Day One to our client. The street team also drove traffic to the MK booth and drew attention to our fundraiser, the Howl at the Moon Best Bum Contest, which raised nearly $1,500 for the Outdoor Industries Women’s Coalition.

You can check out photos from the best bum contest and vote for your favorite in the Howl at the Moon photo gallery. Or you can upload your own bum through Aug. 21, at www.mountainkhakis.com/howl. On Aug. 22, the bum with the most votes will receive a $150 gift card from MK.

We had an awesome time “mobbing” the OR Show and are looking forward to the next one!

August 10, 2011 · Posted by in marketing, pr, social media  

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