Honoring Creepy Mascots

This week, in honor of Burger King retiring its frightening King character, TIME came out with its list of “Top 10 Creepiest Product Mascots.” (Probably not a list most of us aspire our brands to make.) In addition to the King, The Hamburglar, Jack of Jack in the Box and The Kool-Aid Man are named.

The King (www.time.com)

The Hamburglar (www.time.com)

Jack (www.time.com)

The Kool-Aid Man (www.time.com)

Personally, I think Quiznos’ Spongmonkeys are the clear winner in the creepy category. Remember them?!

Spongmonkeys (www.time.com)

The article makes me wonder how creepy mascots affect sales. I do recall the King attracting a lot of buzz and publicity. Same for the Spongmonkeys. But did that publicity have an impact?

August 26, 2011 · Posted by in marketing, pr  


3 Responses to “Honoring Creepy Mascots”

  1. Pete on August 26th, 2011 8:22 am

    I liked the Burger King commercials, I know the King is creepy, but that’s what made them funny/memorable. Burger King has as good track record of using humor in their marketing.

    As for Hamburglar, his “robble, robble, robble” bit was slightly amusing.

    I don’t see Jack much, but yeah, he looks like a serial killer.

    And Kool-Aid Man should NOT be lumped in with these guys.

    I don’t know the Spongmonkeys, but they looking intentionally weird. Like they are trying too hard.

    Now, I did hear someone say they thought Brad Beach from the Milwaukee Wave was a little creepy… but I know that guy, and he is AWESOME!

  2. Larry Clarkin on August 26th, 2011 9:44 am

    How about Grimace (also from McDonalds)? I was never quite sure WHAT he was, but if a giant purple shake-gulping blob ever came at me, I would certainly run the other way!

    Also according to Wikipedia he was originally known as “Evil Grimace”:


    Clearly the creative staff was having an off-day when they came up with him.

    Great Article!

  3. April on August 26th, 2011 11:09 am

    @Pete, I saw Jack a lot when I lived in San Diego. He’s a super-creep. And according to the article, the Kool-Aid Man made the list because of the way he crashed through things and made a mess. I agree, doesn’t really qualify as creepy.

    @Larry, I forgot about Grimace. His name alone is off-putting.