Chick Beer & Schweddy Balls

Two new products in the media this week caught my eye. The first is called Chick Beer, which—as you might have guessed—is a beer catered toward women. Now, as woman who enjoys beer, the thought has never crossed my mind that my brew should be more girly. But according to the product’s website, 25% of all U.S. beer is consumed by women… so it only makes sense that someone would attempt to capitalize on that market segment.

In addition to the “female-friendly” packaging, the beer boasts just 97 calories and 3.5 carbs. Personally, I’m not a big fan of the pink and black packaging, or the logo’s font—or the name, for that matter. I think it could have been better executed on all fronts. How do you feel about Chick Beer?

An interesting side note: the beer is brewed at “America’s second-oldest brewery, located in beautiful southern Wisconsin,” but is currently only available in Maryland.

The second product that attracted my attention is the new Ben & Jerry’s flavor, Schweddy Balls. According to the company, the newest limited-batch flavor is an ode to a classic “Saturday Night Live” sketch comedy. It features vanilla ice cream with a hint of rum and is loaded with fudge covered rum and milk chocolate malt balls. Love it! Well, I haven’t actually tried the ice cream. But I love the concept. I mean, who can resist Schweddy Balls?

September 9, 2011 · Posted by in branding, marketing  

Comments

One Response to “Chick Beer & Schweddy Balls”

  1. Pete on September 9th, 2011 8:51 am

    Well, I don’t drink beer, but I find the Chick Beer packaging slightly amusing (and maybe a bit insulting as well.)

    Now, those Schweddy Balls look interesting! I think we should send a certain Z2 employee out to get a few of these for us to sample. :)