We All Heart New York

Comments Off

The New York Daily News recently wrote an article about how the iconic “I Love New York” logo is raking in millions for the state through licensing fees. The logo was created by the renowned designer Milton Glaser in 1977. He did the work pro boon since it was to benefit the state, which was at one of its lowest points – crime was high and the city was near bankruptcy.

In true “Mad Men” style, the logo was scribbled down in the back of a taxi (the sketch now resides in the Museum of Modern Art). The logo is a simple rebus that stacks the letters I, N and Y and a ♥ as the symbol for love. The letters are set in a modified version of American Typewriter and the ♥ symbol, is a precursor to the many emoticons we use today. Many credit the logo and campaign with kick starting the necessary reforms in New York.

In the past thirty years, the logo has been seen on t-shirts, mugs, perfume bottles, has been copied countless times and even inspired the name of a horrible reality tv show. Most importantly, the message for the campaign was positive and clearly still resonates today – Glaser even created a modified version of the logo to commemorate the 9.11 attacks. The “I Love New York” campaign is a true testament to the power of good design.

September 22, 2011 · Posted by in branding, design, marketing  

KLM Royal Dutch Airlines created a new social media campaign, called “KLM Live Reply,” that truly needs to be seen to be believed.

The airline committed to answering every tweet it receives within the hour, round-the-clock, in a special “live” way. The company is responding with messages from people holding up letters to form sentences.

The airline explains the campaign this way:

“To show the world KLM’s helpful social media service, we’ve replaced normal Facebook and Twitter typed responses with a living alphabet made up of 140 KLM employees. This dedicated crew responds to tweets and posts in a unique way, by running around and assembling the answer live before your eyes, within the hour.”

The crew is videotaping live from Amesterdam Schiphol Airport and more responses can be found on KLM’s YouTube channel. What do you think? Do you like this form of instant messaging and company contact?

September 21, 2011 · Posted by in social media  

The Brand

You may be familiar with open source, the idea that (typically) software is available to you for free, and you can have the source code, and you can change it, and you can charge people to do things like, create customized solutions with it.

There’s also “open source hardware” which is similar, but instead of just supplying computer code, there are often design files for creating physical things, like circuit boards and enclosures. (See the WIRED article Build It. Share It. Profit. Can Open Source Hardware Work?)

One of the success stories of the open hardware movement is the Arduino project, which created a small microcontroller used by hobbyists, schools, and artists to create interactive electronic projects.

But since the Arduino is open source, anyone can make their own, and lots of people do. Even manufacturers in China make them, and they make them cheaper. So is the idea behind open source hardware crazy? No. And do you know why? Because the smart people know that it’s all about the brand.

In a market where you can’t compete on price, you need to look at others areas. Besides quality in what you produce, things such as building a strong community, and providing great documentation and support/customer service, are important. It also helps if you’ve got people in your organization who are willing to step into the spotlight, and speak with authority in the field. These are all components of your brand.

We’ve said it before (and we’ll probably say it again) but the product or service your company produces is not the only thing that matters. Yes, at the end of the day, it has to be good, but you need to remember that the brand matters, and the brand is an all-encompassing part of your success.

September 19, 2011 · Posted by in misc  

everyonesexcited.tumblr.com

I imagine reporters have numerous pet peeves in regard to public relations specialists. It’s the nature of the beast. An example: pitching a reporter the morning of his/her 1pm weekly deadline is a definite no-no in the media relations world. As a PR professional, it’s important to identify those annoying habits and try to minimize them as much as possible.

I recently came across an article about a Mashable editor who decided to broadcast one of his pet peeves to the world in hopes of stopping the practice for good. According to the article, “Mashable’s business and marketing editor Todd Wasserman found so many releases peppered with the word ‘excited’ he decided to Tumbl a daily stream of them–with links to PRNewswire and BusinessWire—on ‘Everyone’s Excited in Press Releases.’” View some examples below.

So, how do we go about identifying our own annoying habits? By listening to reporters in his/her rants like this “excited” example, through our own experience in working with reporters and through personal communication with our contacts. In the world of PR, the media is king. As PR professionals, we need to cater to their wants/needs.

And for the record, the word “excited” has been officially deleted from my professional dictionary.

September 16, 2011 · Posted by in pr  

If PR is important to your client, make sure they’re on LinkedIn. That’s because a new survey from Arketi Group, says 92 percent of journalists have a LinkedIn account and use it to find sources for stories.

That number shows an increase from 85 percent in 2009. The study says those numbers are up because LinkedIn is an easy way for reporters to find people they’d like to interview.

“It comes as no surprise more B-to-B journalists are participating in social media sites, especially LinkedIn,” Mike Neumeier, principal of Arketi Group, says, “LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks.”

While LinkedIn appears to be the most popular social media site for journalist, they’re using other networks too. The survey reports 85 percent are on Facebook and 84 percent use Twitter.

If you want to secure more media coverage for your client, make sure they’re being more social.

September 14, 2011 · Posted by in pr, social media  

« Previous PageNext Page »