Smell Rugged

Rugged Scents

April has posted about gender-based marketing a few times, so I thought I’d continue the trend…

I recently met Sacha De’Angeli from Chicago who runs a company called “RuggedScents” that makes colognes that literally smell just like what they’re named.

Oddly enough, the company sort of started as a joke.

We started out as a joke at BarCamp Chicago 2010 and ended up winning the 2010 BarCompany Chicago competition and ScaleWell’s first micro-grant, so we started a company.

Check out if you want to smell like a campfire, a lawnmower, or a gearhead, which is a combination of an auto parts store and WD-40!

November 14, 2011 · Posted by in marketing  


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