The Amazon Gorilla


Remember the old days, when Amazon sold books? Well, you may not, depending on your age and/or how long you’ve been using the web. launched in 1994.

Amazon has become known as “the world’s largest online retailer” thanks to expanding from their book-selling days into the “sell almost anything” days. While typical consumers might know they sell goods online (including their own tablets) plenty of techies know they also sell server space, computers in the cloud, and plenty of other business oriented services and systems.

To say Amazon has branched out over the years would be an understatement.

Going back to the early years, this recent article titled 6 Things Jeff Bezos Knew Back in 1997 That Made Amazon a Gorilla gives some insight into how they got where they are.

Here’s the list:

  1. When you have a window of opportunity, go for the jugular – even if you have to exhaust a huge number of resources.
  2. Think long-term meaning 5 – 7 years, not 5 – 7 months.
  3. Long-term market share is more important than short-term profits because without long-term market share there will be no long-term profits.
  4. It’s ok to make mistakes but it’s not ok to be timid.
  5. Obsess over Customers.
  6. Be first in a big market.

See the full interview with Bezos for more.

November 21, 2011 · Posted by in marketing  


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