Lost in Translation

I was lucky enough to spend all of last week on vacation in beautiful Puerto Rico… and it was amazing. Although Puerto Rico is a territory of the United States, the primary language spoken/written there is Spanish. Due to the number of tourists, however, there also is a lot of “Spanglish” used, which is always entertaining.

While there I noticed a few examples of advertising that didn’t quite hit the mark. The photo below is of a Burger King billboard. Although it has the correct BK logo in the lower, left-hand corner, the main copy on the sign reads, “Burger Ring.” There were dozens of these signs lining the highway.

The first example could have just been a proofing error, but this next one was definitely intentional. Walking around Old San Juan we came across a jewelry store whose sign boasted “Pre-Owned Stale Jewelry.” Not quite sure what they were trying to portray through that choice of words.

Here are a couple more shots from my trip, just for fun.

Fort in Old San Juan.

Snorkeling stop.

View from the rainforest.

November 25, 2011 · Posted by in marketing  


Comments are closed.