Divergent Advertising

There’s a great post over The Society Pages that highlights a Molson Beer campaign that created two different ads, one aimed towards men, and another aimed towards women.


Above is an ad for Molson that ran in Cosmo magazine… obviously targeted towards women.

And below is an ad for Molson that ran in Playboy magazine, obviously targeted towards men.


There’s nothing wrong with running multiple ads geared towards different audiences, but the ad for men explains how the ad for women was “scientifically formulated to enhance their perception of men who drink Molson.”

At one level, it’s amusing, especially if you work in the advertising or marketing industry…

But on another level, it’s a little disturbing and insulting, to both men and women.

What I find interesting is that this campaign ran about 8 years ago. That’s not too long ago, but I wondered how many people would have seen an article on the web about such a campaign 8 years ago versus today.

And even more interesting is the divergence of comments on the piece.

December 6, 2011 · Posted by in marketing, misc  


Comments are closed.