Eat your Brand Flakes!


Kelloggs recently said that they are considering burning their logo into corn flakes with a laser. (Talk about branding!) One of their representatives had this to say: “We’ve established that it is possible to apply a logo or image onto food.”

It’s true! In fact, look at this chocolate bar…


Chocolate is a little easier to get your name on, as molds are used instead of lasers. Lasers tend to melt chocolate. Sure, you can blast a laser at any piece of food, but I don’t want to get too deep into laser etching food right now…

Hey look, even our friends at Roundy’s have their name on their chocolate bars… which are the generic equivalent of a Hershey bar.


The idea behind Kelloggs “branding” some of the flakes in each box is to ensure that you’re getting genuine Kelloggs brand Corn Flakes™ and to let you know that some knock-off brand is just that, a cheap knock-off of the original.

So where will the future of branded food take us? I’ve got my own ideas (and I’ve done a few experiments) but I’d love to hear what others think.

January 2, 2012 · Posted by in branding  


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