Wedding Vendors, Take Note

As a recently engaged woman, I’ve been doing a lot of research within the wedding industry. And I have to admit, the amount of terrible marketing in the field has been fairly shocking. Some examples…

(Note: these observations/suggestions could easily transfer to many other industries.)

Photography

The wedding venue my fiancé and I chose is beautiful, charming and rustic… but you’d never guess from the photography on its website. Photography should be the Number One sales tool for wedding venues. How else will potential clients get a feel for your space and envision themselves choosing your facility for one of the most important days of their lives? (Luckily, I heard about my venue from a trusted friend, or I may have missed out completely.)

Salespeople

I attended a bridal show a few weeks ago and encountered the worst salesperson I have met in my entire life. As I approached his booth, where he was sitting on the table, he immediately told me how much he didn’t want to be there. He then asked where my wedding was to be held. After I told him, his head immediately dropped. “Not there,” he says. “You should consider choosing another venue.” Not something an excited bride-to-be wants to hear mere hours after she signs her contract for the venue. The guy goes on to explain that they don’t like the place because it’s up on a hill, it’s hard to get equipment to, it’s on the smaller side, yada, yada, yada. Really, dude? Make sure you keep your employees in check. That first impression of your company could easily make or break the sale.

Websites

Or shall I say, lack thereof. I’ve looked up multiple vendors only to find their profiles on YellowPages.com, and nowhere else. Hello! Get yourself a website. Hire a freelancer, ask a friend for help. Anything to have some presence in cyber space. That’s where I’m doing most of my research, and I’m assuming most other brides are doing the same.

Taglines

This is a more minor one, but just something I noticed. Taglines such as “Photography you can live with,” are not the most convincing. Maybe run your tagline by a few people (or anyone, for that matter) before it goes live? This idea also can translate to your company name in general. For example, alliteration using letters that aren’t actually in the correct spelling of what you are trying to say. Often seen with “K”s used in place of “C”s.

As a marketing/communications professional, I might be a bit more sensitive to these blunders than the average bride. However, I think most others in my position would appreciate the improvements.

March 16, 2012 · Posted by in branding, event, marketing, photo, web  

Comments

2 Responses to “Wedding Vendors, Take Note”

  1. pamela strohl on March 18th, 2012 10:52 pm

    Interested in talking to our group of pro-photographers about what a ‘real bride’ is looking for? And anything we can do to help our brand or sell your services? We could use a lot of help, I’m sure.

    Side note: the best calligrapher I know of has an awful website and the musician who’s music I use on my site is amazing in small venues & his site really sucks.

    Interesting article.

  2. April on March 19th, 2012 9:42 am

    Hi Pamela,

    I guess I should have made note that there are many wedding vendors who are doing things right. For example, I checked out what I’m guessing is your website, and it’s done very well. (I would, however, add your contact info to every page, or at least add the locations you serve on the home page. That way, if someone stumbles upon your site in a search, they can immediately see if you’re in their area. Yes, it muddies up the clean look a bit, but in my opinion, it’s worth it. Even some very small copy on the bottom would work.) I’d be happy to help answer some questions for you. Feel free to shoot me an email and we’ll figure something out: aprild@z2marketing.com.

    As for websites, it’s unfortunate that great individuals/companies can be overlooked simply due to a poor (or lack of) one. I wish that wasn’t the case, but many times it’s the first impression… and we all know how important those are. :)

    April