Pinterest as your website


Digital creative agency Holler decided to push the boundaries and moved their entire web site to a Pinterest account.

So are these guys on the bleeding edge, or just looking for some publicity for a stunt?

This is only slightly interesting to me because it’s just another case of using a tool for unintended purposes. If you’ve ever used a butter knife as a screwdriver you know what I mean. Since the early days of the World Wide Web, I’ve seen people use web sites for things the developers never imagined. It’s just how things work. When the first blogging tools came out (which were specifically for creating a series of chronologically ordered posts) people found ways of creating entire (traditional) web sites out of them. It’s been done.

As for getting rid of your site and moving it all to Pinterest, others have done similar things… killing off their sites and moving to Facebook, or Myspace, or whatever came before. I see it as a “flavor of the day” thing, and not a long-term solution. Putting your trust that a new service (you have no control over) will be around in 5 or 10 years seems a bit risky, and I know digital creative agencies are all about “taking risks” but I also know that providing clients with solid, time-tested advice is a good strategy.

[Hat tip to Mana for finding this one.]

April 16, 2012 · Posted by in branding, misc  


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