Media Training 101

Earlier this week, we hosted a media training session for a handful of clients. We invited the “trainees” out to our office for the full sneaky reporter, camera-in-your-face session. And it was fun—for us. In honor of that session, here are some basic tips to keep in mind if you ever find yourself in the media spotlight.

  • Remember to smile
  • Be brief and to the point
  • Think in “sound bites.” Prepare answers ahead of time as you would for a job interview. Make sure to cover your key messages in your responses.
  • Stay in control of the interview. Use bridging techniques to bring it back to the point you’d like to make.
  • Open up closed questions by expanding upon your answers
  • Never lie or say “no comment”
  • Remember, nothing is ever “off the record”

As you might guess, there’s a lot more that goes into media interviews, but those are some of the most important points to keep in mind. And don’t forget to relax and have fun!

April 20, 2012 · Posted by in pr  


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