The Banner Ad


One thing I learned in school was that designers need constraints. Without constraints, it’s too difficult to define the problem that needs to be solved. Tell a designed “do whatever you want!” and that’s just going to cause problems. Tell them “I need a logo that incorporates a sword, a monkey, and the color blue” and you’re more likely to get some good results.

I’m not sure if that’s all true or not, but it’s an interesting concept. What else is interesting? This banner ad for IKEA. Watch the video to see how a simple banner ad became something much more clever than a simple animation.

April 25, 2012 · Posted by in misc, web  


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