Paralympics Commercial

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Our video & motion graphics guy JJ came across this video titled Unstoppable which was very well done and much appreciated by the filmmakers on our staff.

But some of us are never content with just seeing the final product, so if you’re like us, you’ll also want to see the Making of video. Enjoy!

May 31, 2012 · Posted by in video  

Shoot Your Meal

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Food Photography

We’ve done a fair amount of food photography here at Z2, and it’s usually a lot of fun. Seeing chefs make food look beautiful is amazing, and capturing it is a satisfying experience, but some chefs think that photographing their food is talking away their intellectual property. Is it just me or does that sound crazy?

Chefs, you should welcome people taking photos of your food. You should love the fact that people want to share photos of your creations with others. The new culture of sharing is here to stay, so don’t fight it, find a way to accept it, and even embrace it. It may be just what you need to spread the word about your culinary excellence.

One chef did have the comment “generally, the photographs are terrible” and I do agree with that, but again, I work with amazing photographers, and while seeing blurry cell phone pictures of a meal do make me cringe on occasion, I’m not going to try to stop anyone.

Food is Good

The next time you’re dining out, and a gorgeous plate of food is placed in front of you… take a picture! Take a picture to remember it… to remember the food, the experience, the company, and if you want to share it with others, I say “go for it!”

May 30, 2012 · Posted by in photo  

It’s time once again to share another great Z2 photo challenge! This challenge took place during our annual Z2 retreat at Grand Geneva Resort & Spa, and the goal was to capture something that represented “Z2 Inspired.” Here’s what the team came up with.

Sunlight reflecting in indoor swimming pool inspires me to keep on swimming. Photo by April.

Z2 makes magic for its clients every day. Photo by Beth.

Inspired by nature. Photo by Cory.

Landscaping and gardening as a creative outlet. Photo by Dawn.

Started with two chairs. Extra one represents expanding business. Photo by Deb.

Glass half full with plenty of space to keep on filling. Photo by Heidi.

Inspired by teammates. Photo by JMac.

Each person has a skill set and expertise. Takes us all to get to the goal. Photo by Karyn.

A team who can have fun together and makes us want to come to work each day. Photo by Katie.

The foundation of Z2. Photo by KB.

Inspired by co-workers. Photo by Nicole.

Inspired to work late–and love it. Photo by Pete.

When one door closes, another one opens. Photo by Tracy.

Inspired by a great team. Photo by Mario.

And here’s the photo challenge winner! Inspired by the road ahead. Photo by JJ.

 

Which ones are your favorites?

 

 

May 24, 2012 · Posted by in art, photo  

When Asterisks Attack

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If you’re a huge sports fan (read: attractive, male athlete fan) like myself, you’ve probably heard about the new Braun/Rodgers restaurant set to open in Brookfield in June. The original name for the restaurant was launched as 8*twelve, a play on their two numbers. However, it was announced yesterday the name has changed to 8-twelve.

According to Fox 6, the asterisk was removed and replaced with a dash in an effort to avoid any negativity that might be associated with something that looks like an asterisk, given Braun’s hectic off-season.

Umm, eek! Although I personally find the asterisk situation pretty hilarious, I likely wouldn’t if I was associated with the brand. I’m not sure what would have been worse, leaving the asterisk in to be potentially noticed by not that many people, or taking it out and having the media broadcast why the name had changed. The main takeaway here is to make sure you have all your ducks in a row before publicly launching your new brand.

(Side note: this story totally brought to mind my brother-in-law, whom we call “Asterisk” when playing board games, given his inclination to win using questionable tactics.)

May 18, 2012 · Posted by in branding, pr  

Welcome to Apple

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Welcome to Apple

File under: Inspiring. (via Instagram)

May 16, 2012 · Posted by in photo  

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