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I’ve heard a lot of people refer to Pinterest with snide remarks about “imaginary brides planning imaginary weddings” and as it being “just another place to post photos of your dog.” Yes, there a lot of unengaged 20-somethings on the site pinning to their “When I Get Married/For My Wedding… Someday/Dream Wedding” boards, but there are also a lot real brides—and non-brides—using the site for real things.

I’m not one of the Pinterest-obsessed, pinning all day and night. Most of the time, I don’t actually pin anything online—I guess I consider myself to mentally pin ideas. I maybe visit the site a couple times a week. That’s enough for me to glean some inspiration and then do something with it. The way I see it, you can pin all you want, but if you don’t actually create something in the end, it’s all just a waste of time (or, I suppose, it could be considered a form of entertainment).

The reason I like Pinterest is because it has actually inspired me to be more creative. Most of the projects I’ve made since joining the site have not been exact ideas I copied from someone else. Instead, they have been a direct result of thinking about everyday things differently, and knowing that if all these other people in the world can create, so can I. Pre-Pinterest, I’m 99% sure I would have never picked up a bucket of old saw blades at a garage sale and made them into a coffee table art piece.

And yes, I have also gotten some wedding ideas from the site. But, there’s so much more to Pinterest than copying other people’s good ideas. It’s all about inspiration.

From a marketing perspective, the Pinterest possibilities are endless. As a Pinterest user, however, I fear us marketers. To be successful, companies will need to learn to use the system discreetly, as to not corrupt the beauty of the site.

July 27, 2012 · Posted by in art, marketing, misc, social media, web  

It’s party time! Well, almost. At Z2, we appreciate everyone we work with and who supports us—from staff, vendors, and clients to family and friends. For the ninth year, we will be hosting Club Z2 to celebrate all those individuals who have helped make it another amazing year. So, please save the date for this year’s celebration on the evening of Friday, Sept. 14, 2012.

As always, there will be great food, live music all night long—this year’s headliner will be Pinstripe, a local band featuring three musicians from The Toys—plenty of drinks, and tons of fun. New this year, we’ll be collecting donations for the This Time Tomorrow Foundation, a non-profit organization that helps families affected by cancer, founded by our own Cory Zimmermann.

Once again, we’ll be offering free rides from our designated drivers, and you’ll get a special rate at a nearby hotel if you choose to stay the evening in Pewaukee. Please check back for additional updates over the next couple months, and don’t forget to save the date!


July 13, 2012 · Posted by in event  

The Worst Fonts!

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Worst Fonts

Co.Design has a nice article about The 8 Worst Fonts In The World.

They also talk about the top fonts, as used by designers, but if you’re a type snob, you’ll enjoy the article. Here’s a taste:

If, during the 1940s, you were ever persuaded by government posters to bathe with a friend or dig for victory, the persuading was probably done in Brush Script. If, during the 1960s or ’70s, you worked on a college or community magazine, then Brush Script screamed, Use me, I look like handwriting. If, during the 1990s, you ever perused the menu of a local restaurant (the sort of restaurant opened by people who on a starlit evening thought, “I’m a pretty good cook–I think I’ll open a restaurant!”), then that menu had a good chance of featuring Pear, Blue Cheese and Walnut Salad on a Bed of Brush Script. And if, in the twenty-first century, you ever even momentarily considered putting Brush Script on any document at all, even in an ironic way, then you should immediately relinquish all claims to taste.


July 9, 2012 · Posted by in art, design  

The Tweeting Copier

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Z2 Copier

Here at Z2 we happen to have a color printer/copier/scanner that is constantly kicking out amazing work (thanks to the efforts of our design team) but every now and then the old workhorse gets a little confused, and when it does, you’ll know about it because our copier has joined the Internet of Things and is tweeting at @z2copier over on the Twitters.

What’s that you say? Not a fan of the Twitters? We’ve got you covered. Check out for an alternate view of the data. You’ll never miss an empty paper drawer or jam in the bypass tray again!


So how is this magic accomplished? Well, the copier already has the ability to send an email when something goes wrong, so coupling that with IFTTT (If This, Then That) we just whipped up a simple recipe to post to Twitter and Posterous when an email is sent.

IFTTT has a lot of tricks up its sleeve, and isn’t limited to email, but it is a great way to add some functionality to something beyond what comes out of the box with some products or services.

So now all @z2copier needs is more followers. I mean, with tweets like [Information] Paper Empty – Drawer 1. [July 05, 2012 at 09:33AM] it’s just a matter of time before the followers and faves start stacking up.

July 5, 2012 · Posted by in misc  

It’s heeere… after quite the wait, Z2’s highly anticipated Nikon D800 is in the house (office). And it’s been worth the wait. The D800 has created a huge buzz in the video community and we’re proud to add it to our collection. The camera features the latest technology, including superb light sensitivity, high quality drop focus, and increased lens compatibility.

The D800 rounds out Z2’s full range of video capabilities, from on-the-go social media videos shot with an iPhone to the cinema quality capabilities of the RED ONE. Here’s a quick look at some videos we’ve shot with our various equipment.

iPhone. Behind the scenes footage from a photo shoot for Hilton Milwaukee. Shot and edited same day.

Panasonic HD. Holz Motors Gotta Dance Music Video.

RED ONE. Glue Dots DRTV.

Can’t wait to see what the D800 can do for our clients!

July 3, 2012 · Posted by in video