I’ve heard a lot of people refer to Pinterest with snide remarks about “imaginary brides planning imaginary weddings” and as it being “just another place to post photos of your dog.” Yes, there a lot of unengaged 20-somethings on the site pinning to their “When I Get Married/For My Wedding… Someday/Dream Wedding” boards, but there are also a lot real brides—and non-brides—using the site for real things.

I’m not one of the Pinterest-obsessed, pinning all day and night. Most of the time, I don’t actually pin anything online—I guess I consider myself to mentally pin ideas. I maybe visit the site a couple times a week. That’s enough for me to glean some inspiration and then do something with it. The way I see it, you can pin all you want, but if you don’t actually create something in the end, it’s all just a waste of time (or, I suppose, it could be considered a form of entertainment).

The reason I like Pinterest is because it has actually inspired me to be more creative. Most of the projects I’ve made since joining the site have not been exact ideas I copied from someone else. Instead, they have been a direct result of thinking about everyday things differently, and knowing that if all these other people in the world can create, so can I. Pre-Pinterest, I’m 99% sure I would have never picked up a bucket of old saw blades at a garage sale and made them into a coffee table art piece.

And yes, I have also gotten some wedding ideas from the site. But, there’s so much more to Pinterest than copying other people’s good ideas. It’s all about inspiration.

From a marketing perspective, the Pinterest possibilities are endless. As a Pinterest user, however, I fear us marketers. To be successful, companies will need to learn to use the system discreetly, as to not corrupt the beauty of the site.

July 27, 2012 · Posted by in art, marketing, misc, social media, web  


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