What is Marketing?

What is Marketing?

Welcome to 2013! I wanted to start the new year off with a post that is back to basics! And you can’t get more basic than asking “What is Marketing?” right?

I will add the disclaimer than people are going to have different opinions about what marketing is, so this is just my personal opinion. If you’ve got an opinion, feel free to share it with us.

So… Marketing. I consider marketing to be storytelling. Whether it’s a printed piece such as a brochure, or a menu, or a corporate video, or television commercial, or a complete campaign involving social media engagement, trade shows, and special events, we’re telling a story. The story may be about a brand, or a product, or a service… it’s all about the story.

That’s my high-level view for the day: Marketing is Storytelling.

January 15, 2013 · Posted by in marketing  

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