So Chrysler Made a Commercial

Farmers

If you watched the Super Bowl (I didn’t) or like to see the ads online (I did) you probably saw the “So God Made a Farmer” commercial from Chrysler. It was a powerful ad, consisting of still images and voice over from speech Paul Harvey gave back in 1978.

If you were born after 1978 you may not know who Paul Harvey is, or that the United States used to have a lot of farms, but I think you can still appreciate the simplicity of the commercial. I think it goes to show that a good concept doesn’t need to be overly complex or filled with larger-than-life special effects.

The photos are mostly still, but a few have some subtle motion, such as clouds moving, or a lens flare. None of the effects were overdone to the point of being annoying, they were just enough to almost avoid being noticed.

One thing I didn’t realize is that the commercial was based on an earlier video created by Farms.com. Check out the PetaPixel post for more, and to see both videos.

February 5, 2013 · Posted by in photo, video  

Comments

2 Responses to “So Chrysler Made a Commercial”

  1. joe on February 5th, 2013 2:18 pm

    I just don’t get why Chrysler is being lauded for this commercial instead of being called out for plagiarizing the farms.com commercial. The only difference between the two spots is that Chrysler’s had better still photos.

  2. Pete on February 5th, 2013 2:29 pm

    Farms.com partnered with Chrysler for the commercial. That’s mentioned in the PetaPixel article. (And yes, the photos are much better, as they hired some top-notch photographers for it.)

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